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Senior Marketing Manager -Supplier

Company: C2FO Limited
Location: Gardner
Posted on: October 7, 2021

Job Description:

The Senior Marketing Manager is responsible for the development and management of integrated B2B marketing campaigns and programs that drive customer acquisition and retention. This role needs a strong understanding of current and emerging B2B strategies including account-based marketing, direct response channels, digital marketing, conferences/events, content marketing and sales enablement tools.

The position is highly strategic and collaborative, working across functions and directly with vendors and clients. Success in this role is measured by the ability to plan, optimize, and deliver campaigns that drive measurable awareness, consideration, and conversion (registrations and product usage) within the AMER region.

The ideal candidate will be customer-obsessed and detail oriented, with the ability to think strategically while also rolling up your sleeves to help execute.

 Duties and Responsibilities:

  • Create new or further develop existing marketing strategies to drive sales growth opportunities
  • Manage B2B demand gen, engagement, and retention/loyalty programs from end-to-end, including planning, creative development, production, testing, flawless execution, reporting and optimization
  • Effectively work with cross-functional partners including product, operations, and sales to deliver marketing strategies that meet defined business objectives  
  • Initiate and project manage production of marketing deliverables with our internal delivery center of excellence team and/or external vendors, ensuring all development is on time and on budget
  • Manage virtual and in-person events including promotions, materials, event platform, speaker preparation, logistics and post-event wrap up
  • Proactively monitor and optimize campaigns with a focus on test and learn
  • Lead ad hoc projects and initiatives that help advance the business

Required Skills and Experience:

  • Bachelor’s degree in marketing, business, or related field
  • 5+ years working in B2B marketing, communications, or related field
  • Background in financial services, fintech or technology industries preferred
  • Demonstrated knowledge of marketing principles, practices, and techniques, including knowledge of account-based marketing, direct response, event planning and content marketing
  • Proactive problem solver and motivated self-starter with strategic growth expertise
  • Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate brand standards
  • Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
  • Experience with marketing / project management workflow tools
  • Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences
  • Microsoft Office fluency

 

C2FO is working to deliver a future where every company in the world has the capital it needs to grow. Our technology provides an easy, low-cost way for businesses of all sizes to increase cash flow by receiving early invoice payments. Since 2008, C2FO’s online marketplace and innovative financial products have accelerated payments by more than one billion days for companies in over 180 countries.

Named one of Forbes’ “Fintech 50,” C2FO provides more than $1 billion in working capital each week for hundreds of thousands of businesses. C2FO has more than 400 employees worldwide, with headquarters in Kansas City and locations throughout Europe, Asia Pacific and Australia. For more information, visit www.C2FO.com.

Commitment to Diversity and Inclusion. Pollen, Inc. (C2FO) believes that unique backgrounds and individual voices strengthen our team, leading to the best ideas and discoveries for our innovative and growing company. At C2FO, we seek, encourage, and nurture diverse perspectives, and we welcome those of all backgrounds to help us change the way global businesses of all sizes gain access to working capital.

As an organization, we not only value diversity and equality, we cultivate teams that feel empowered to bring their authentic selves to work every day. We strive to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

 

Keywords: C2FO Limited, Olathe , Senior Marketing Manager -Supplier, Other , Gardner, Kansas

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