Manager Marketing Information Systems

Company: MSCCN
Location: Olathe
Posted on: January 22, 2023

Job Description:

22728BR Service Line: Office Management/Administration Office Name: Corporate Job Description: Terracon - voted one of the Business Journal's Best Places to Work in the Kansas City region - has an exciting opportunity within our marketing team for a CRM Marketing Manager. Are you an experienced client development or marketing professional with CRM implementation experience? Do you thrive on culture change? We want to hear from you In this role, you will be responsible for managing a team of Customer Relationship Management (CRM) Analysts for an Engineering Consulting firm. Responsible for the design, development, training, implementation, and administration of CRM and marketing software support systems. Must be an established leader who can partner with sales and marketing leaders to evolve how CRM can support the revenue goals of Terracon across all functions of the application. Responsible for developing standard operating procedures to track revenue forecasts and sales goals. Not responsible for revenue generation, but responsible for the articulation of the data and process to drive forecasting and revenue generation across the company. Experienced implementing CRM for marketing, sales, digital commerce, and voice of the customer. Able to establish protocols and processes across different sales channels, including digital, face-to-face, e-commerce as well as other sales channels. Essential Roles and Responsibilities: Manage a team of CRM Analysts who are responsible for managing the CRM and associated communications systems of the company. Leads client development in creating standard operating procedures for an office to establish CRM discipline. Execute the vision and roadmap for CRM. Facilitate the design and development of CRM training plans for client development/marketing professionals and CRM Champions. Provide necessary tools and assist them in training their team. Prioritize incoming enhancement requests and lead the design and long-term strategy of Terracon's Client Relationship Management system. Regularly meet with Office, Division, Service Line and Sector Leaders to discuss needs and assess the future direction of CRM. Partner with Operational Leadership to design and develop new features and functionality in CRM. Solution ways to incorporate Operations needs into CRM. Drive CRM adoption by observing CRM usage trends and developing new ideas to test with office leadership and client development. Manage the development and implementation of other systems to be integrated with CRM. Prioritize these initiatives with input from Chief Growth Officer, CMO and other directors across the client development and marketing organization. Client survey Resumes Dodge and other lead sources Email marketing integrations website Strategic Plan KPI Tracking Evaluate MS Dynamics CRM technologies and add-ons and develop plans for their implementation. Design and manage the implementation of integration of MS Dynamics CRM with other IT business systems and applications used in the company. Manage data integrity and communicate success and challenges on processes and behaviors back to the office and implementation team. Work with marketing directors and managers to represent CRM in Major Pursuits training. Collaborate with marketing team for visioning, development of processes and implementation of digital client capture strategies using CRM and related applications. Support Terracon leadership by developing forecasting and budgeting tools. Support Operations by training and ensuring all CRM champions are familiar with and understand Terracon culture. Understand the Terracon Pursuit Process and be able to lead a meeting, assign action items, and collaborate with team members on pursuit strategy. Be knowledgeable about Terracon's national sales and marketing strategies and engage national resources when appropriate. Develop the understanding, be aware of, and minimize project-related risk. Be familiar with what could go wrong on a project and how to protect the Company. Be familiar with company risk policies. Requirements: Bachelor's degree in communications, marketing, branding or related degree and 10 years of related industry experience. Or, in lieu of a degree, a minimum of 14 years of related experience. 3+ years' successful, recent, experience using a CRM system. Experience with email marketing campaigns or marketing automation. Strong interpersonal skills to build constructive relationships with other managers, and effectively manage any conflicts or disagreements. Proficiency in change management. A passion for delivering top-notch client experience. Valid driver's license with acceptable violation history. Preferred: Client Development/Marketing experience for a professional services company Exemption: Exempt Requisition ID: 22728BR Posting Title: CRM Marketing Manager Employment Type: Regular, Full Time City, State (Office Location): Olathe, KS About Terracon: Terracon is a 100 percent employee-owned consulting engineering firm providing quality services to clients. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon currently has more than 5,000 employees in more than 150 offices with services available in all 50 states. Terracon's growth is due to valued employees exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace. Terracon's vision of 'Together, we are best at people' is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs. EEO Statement: Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status. Job Category: Marketing/Communications

Keywords: MSCCN, Olathe , Manager Marketing Information Systems, Executive , Olathe, Kansas