Manager Marketing Information Systems
Company: MSCCN
Location: Olathe
Posted on: January 22, 2023
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Job Description:
22728BR Service Line: Office Management/Administration Office
Name: Corporate Job Description: Terracon - voted one of the
Business Journal's Best Places to Work in the Kansas City region -
has an exciting opportunity within our marketing team for a CRM
Marketing Manager. Are you an experienced client development or
marketing professional with CRM implementation experience? Do you
thrive on culture change? We want to hear from you In this role,
you will be responsible for managing a team of Customer
Relationship Management (CRM) Analysts for an Engineering
Consulting firm. Responsible for the design, development, training,
implementation, and administration of CRM and marketing software
support systems. Must be an established leader who can partner with
sales and marketing leaders to evolve how CRM can support the
revenue goals of Terracon across all functions of the application.
Responsible for developing standard operating procedures to track
revenue forecasts and sales goals. Not responsible for revenue
generation, but responsible for the articulation of the data and
process to drive forecasting and revenue generation across the
company. Experienced implementing CRM for marketing, sales, digital
commerce, and voice of the customer. Able to establish protocols
and processes across different sales channels, including digital,
face-to-face, e-commerce as well as other sales channels. Essential
Roles and Responsibilities: Manage a team of CRM Analysts who are
responsible for managing the CRM and associated communications
systems of the company. Leads client development in creating
standard operating procedures for an office to establish CRM
discipline. Execute the vision and roadmap for CRM. Facilitate the
design and development of CRM training plans for client
development/marketing professionals and CRM Champions. Provide
necessary tools and assist them in training their team. Prioritize
incoming enhancement requests and lead the design and long-term
strategy of Terracon's Client Relationship Management system.
Regularly meet with Office, Division, Service Line and Sector
Leaders to discuss needs and assess the future direction of CRM.
Partner with Operational Leadership to design and develop new
features and functionality in CRM. Solution ways to incorporate
Operations needs into CRM. Drive CRM adoption by observing CRM
usage trends and developing new ideas to test with office
leadership and client development. Manage the development and
implementation of other systems to be integrated with CRM.
Prioritize these initiatives with input from Chief Growth Officer,
CMO and other directors across the client development and marketing
organization. Client survey Resumes Dodge and other lead sources
Email marketing integrations website Strategic Plan KPI Tracking
Evaluate MS Dynamics CRM technologies and add-ons and develop plans
for their implementation. Design and manage the implementation of
integration of MS Dynamics CRM with other IT business systems and
applications used in the company. Manage data integrity and
communicate success and challenges on processes and behaviors back
to the office and implementation team. Work with marketing
directors and managers to represent CRM in Major Pursuits training.
Collaborate with marketing team for visioning, development of
processes and implementation of digital client capture strategies
using CRM and related applications. Support Terracon leadership by
developing forecasting and budgeting tools. Support Operations by
training and ensuring all CRM champions are familiar with and
understand Terracon culture. Understand the Terracon Pursuit
Process and be able to lead a meeting, assign action items, and
collaborate with team members on pursuit strategy. Be knowledgeable
about Terracon's national sales and marketing strategies and engage
national resources when appropriate. Develop the understanding, be
aware of, and minimize project-related risk. Be familiar with what
could go wrong on a project and how to protect the Company. Be
familiar with company risk policies. Requirements: Bachelor's
degree in communications, marketing, branding or related degree and
10 years of related industry experience. Or, in lieu of a degree, a
minimum of 14 years of related experience. 3+ years' successful,
recent, experience using a CRM system. Experience with email
marketing campaigns or marketing automation. Strong interpersonal
skills to build constructive relationships with other managers, and
effectively manage any conflicts or disagreements. Proficiency in
change management. A passion for delivering top-notch client
experience. Valid driver's license with acceptable violation
history. Preferred: Client Development/Marketing experience for a
professional services company Exemption: Exempt Requisition ID:
22728BR Posting Title: CRM Marketing Manager Employment Type:
Regular, Full Time City, State (Office Location): Olathe, KS About
Terracon: Terracon is a 100 percent employee-owned consulting
engineering firm providing quality services to clients. Since 1965,
Terracon has evolved into a successful multi-discipline firm
specializing in environmental, facilities, geotechnical, and
materials services. Terracon currently has more than 5,000
employees in more than 150 offices with services available in all
50 states. Terracon's growth is due to valued employees exceeding
expectations in client service and growing their careers with new
and exciting opportunities in the marketplace. Terracon's vision of
'Together, we are best at people' is demonstrated through our
excellent compensation and benefits package. Based on eligibility,
role and job status, we offer many programs including medical,
dental, vision, life insurance, 401(k) plan, paid time off and
holidays, education reimbursement, and various bonus programs. EEO
Statement: Terracon is an EEO employer. We encourage qualified
minority, female, veteran and disabled candidates to apply and be
considered for open positions. We do not discriminate against any
applicant for employment, or any employee because of race, color,
religion, national origin, age, sex, sexual orientation, gender
identity, gender, disability, age, or military status. Job
Category: Marketing/Communications
Keywords: MSCCN, Olathe , Manager Marketing Information Systems, Executive , Olathe, Kansas
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