Senior Marketing Lead
Company: DISH
Location: Olathe
Posted on: March 19, 2023
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Job Description:
Job Description:
Department Summary: At Boost Mobile, we deliver value without
compromise, continually redefining what's possible from a mobile
carrier for more than nine million customers. Our teams reimagine
connectivity through new platforms, new business models and new
ways of thinking. Today, we're building a multi-brand wireless
telco alongside DISH and its first-of-a-kind network to upend the
retail market and deliver groundbreaking new experiences for all.
Together, we'll draw on our legacies of disruption to change the
way the world communicates. Job Duties and Responsibilities: You
will be developing strategies and tactics that increase customer
retention, engagement and ARPU. In this role you will be expected
to:Manage development and execution of all transactional and
legally required messages sent to customerCollaborate with teams
(IT, Marketing, CXO, Billing & Credit) on technical requirements
related to API-triggered messagesPlan, develop and implement
profitable CRM strategies and tactics to increase retention,
engagement and ARPUContinuously seek to improve promotional
campaign performance through improved targeting; offer testing;
channel testing; and creative enhancementsStrategically and
tactically manage multiple, complex projects
simultaneouslyFacilitate and lead collaboration within the
retention marketing team and across functions to develop and
implement go-to-market strategiesDefine and direct quantitative
analyses needed for decision-makingDevelop and present business
cases for marketing investments with support from financeIdentify
and test new channels and approaches to reach the customer base
Skills, Experience and Requirements: Ideal candidates will
have:Bachelor's degree from a recognized 4-year college or
universityMinimum 4-6+ years of experience in developing digital
marketing strategies Extensive CRM marketing experience in large
scale consumer marketing environmentExperience executing campaigns
through email, SMS and push notification channels Highly effective
leadership skills and project management expertise to accomplish
assigned initiatives Strong quantitative orientation with expertise
in data analysis and insightsTrack record of delivering profitable
digital marketing results and other KPIsExcellent communication
skills and cross-functional relationship management skillsPassion
for the constantly-changing digital landscape with finger on the
pulse of emerging digital platforms and trends #LI-BT4 Benefits: We
also offer versatile health perks, including flexible spending
accounts, HSA, a 401(k) Plan with company match, ESPP, career
opportunities, and a flexible time away plan; all benefits can be
viewed here: DISH Benefits.------ The base pay range shown is a
guideline. Individual total compensation will vary based on factors
such as qualifications, skill level, and competencies; compensation
is based on the role's location and is subject to change based on
work location. Candidates need to successfully complete a
pre-employment screen, which may include a drug test and DMV check.
Salary Range: USD $76300.00 - $109000.00 / Year
Keywords: DISH, Olathe , Senior Marketing Lead, Advertising , Olathe, Kansas
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