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Senior Marketing Lead

Company: DISH
Location: Olathe
Posted on: March 11, 2023

Job Description:

Job Description:

Department Summary: At Boost Mobile, we deliver value without compromise, continually redefining what's possible from a mobile carrier for more than nine million customers. Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we're building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all. Together, we'll draw on our legacies of disruption to change the way the world communicates. Job Duties and Responsibilities: You will be developing strategies and tactics that increase customer retention, engagement and ARPU. In this role you will be expected to:Manage development and execution of all transactional and legally required messages sent to customerCollaborate with teams (IT, Marketing, CXO, Billing & Credit) on technical requirements related to API-triggered messagesPlan, develop and implement profitable CRM strategies and tactics to increase retention, engagement and ARPUContinuously seek to improve promotional campaign performance through improved targeting; offer testing; channel testing; and creative enhancementsStrategically and tactically manage multiple, complex projects simultaneouslyFacilitate and lead collaboration within the retention marketing team and across functions to develop and implement go-to-market strategiesDefine and direct quantitative analyses needed for decision-makingDevelop and present business cases for marketing investments with support from financeIdentify and test new channels and approaches to reach the customer base Skills, Experience and Requirements: Ideal candidates will have:Bachelor's degree from a recognized 4-year college or universityMinimum 4-6+ years of experience in developing digital marketing strategies Extensive CRM marketing experience in large scale consumer marketing environmentExperience executing campaigns through email, SMS and push notification channels Highly effective leadership skills and project management expertise to accomplish assigned initiatives Strong quantitative orientation with expertise in data analysis and insightsTrack record of delivering profitable digital marketing results and other KPIsExcellent communication skills and cross-functional relationship management skillsPassion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends #LI-BT4 Benefits: From versatile health perks to new career opportunities, check out our benefits on our careers website. Successful completion of a pre-employment screen, to include a drug test and criminal background check. Salary Range: USD $76300.00 - $109000.00 / Year

Keywords: DISH, Olathe , Senior Marketing Lead, Advertising , Olathe, Kansas

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